I’ve tried all sort of lip balms over the years, and most of them are “alright”, but never really give that lasting hydration feeling. I’ve also found over the past 12 months, especially in the colder months, the skin around my lips had started to dry out significantly and started peeling; was awful! Since using collagen lips, I don’t know if it’s the natural ingredients, or the slight exfoliation it gives on application, but my lips and the skin around my lips have never been healthier and more hydrated and soft! No more peeling skin! And I don’t need to slather it on like some other balms. Just a small dab is sufficient! Loving it and Definitely recommend.