If you check out the label on any one of your current skin care products (go on, we dare you), you may notice that ‘aqua’ is at the top of the list. This means that the primary ingredient is water, as ingredients are listed from most concentrated to least.
Being a largely inactive ingredient, water acts as a dilutant and an inexpensive filler for the concentrated, active ingredients found in quality skincare formulations. What’s particularly concerning about water as a primary ingredient in skincare is that our skin is what we call hydrophobic, meaning that it’s difficult to wet and can’t absorb water effectively, so when water is added to skincare, it not only dilutes formulations, but can also prevent your skin from absorbing the active ingredients your skin needs (and your purse is paying for).
What’s more? The outermost layers of our skin are actually lipophilic, meaning that active ingredients will absorb best into skin when carried by lipids or oils - this is where ‘Anhydrous’ or waterless skincare rich in oils, comes to the fore.
Naturally, almost every ingredient, including botanical oils and plant derived actives, contain some level of water content.
But by avoiding added water, these ingredients maintain their integrity, efficacy and potency without any unnecessary additives. This means that the active ingredients in waterless skincare products like our Collagen Protect Oil Serum, are more potent, more concentrated, deliver better results, and *hallelujah* go easier on your wallet in the long run.