As we approach the close of 2024, I’m taking a moment to reflect on what’s been an extraordinary year for IMBIBE. From milestones to memories, here’s a look back at our top highlights:
LA > NYC
This year, we crossed the Pacific and made our US debut, taking IMBIBE from Australia to the heart of the States. It’s been a whirlwind of intimate events, press meetings, and meaningful connections with beauty editors, wellness leaders, and friends of the brand.
Pop-Up in Manhattan
A highlight I’ll cherish forever—our first pop-up in Manhattan’s Lower East Side. We brought the full IMBIBE experience to NYC, inviting visitors to explore our range while sipping chilled Beauty Renewal and Collagen Coffee. The warm reception from the NYC wellness community was nothing short of inspiring.
Wellness Collaborations
We joined forces with brands like Live The Process, The Pilates Class, and Karen Lord to create unforgettable wellness moments. From full-body strength training sessions to sipping chilled probiotics from our custom bar cart, each experience was rooted in connection and rejuvenation.
Hotel Range
This was a long-time dream finally realised. This year, we launched our exclusive hotel range, now stocked in hotels across Australia. The response has been incredible, and the chic, minimalist packaging? Even better than I imagined. Now, you can bring this little luxury home—perfect for gifting, staycations, or travel.
Expert Panel
This one is close to my heart. From hand-making kombucha in my kitchen to now being backed by doctors and wellness professionals, it’s been a journey I’ll never take for granted.
IMBIBE’s foundation has always been science-driven innovation. This year, our expert panel—specialists in hair, wellness, cosmetic medicine, and gut health—shared why they stand by our clinically proven range and how they incorporate it into their clients’ routines.
Award-Winning Collagen Lips
Our Collagen Lips Peptide Treatmentwon Best Smoothing Lip Treatment at the 2024 Prevention Beauty Awards!
Loved by thousands, this is far from your average lip balm. Its lattice-like formulation dissolves collagen peptides deeply into the skin, delivering plump, hydrated, and restored lips. When I created this, I wanted a lip product that worked like skincare—and it remains a bestseller to this day.
IMBIBE Spotted in Sydney
A true dream come to life: seeing IMBIBE posters across Sydney. Walking through Sydney and spotting those posters was a reminder of how far we’ve come. It’s a milestone I’ll treasure forever.
Beauty Renewal: New Sizes
Beauty Renewal has been a bestseller for years, and I’m not surprised—it's my personal favourite (though Miracle Collagen is a close contender). With 6 billion probiotics per serve, it’s been transformative for my digestion, gut health, and skin appearance.
This year, we introduced two new sizes to meet demand: a cute 7-day mini for beauty on the go and a 1-litre bottle for those who, like me, know that one 500ml bottle is never enough.
10 Years of IMBIBE
This year, IMBIBE turned 10. A milestone that fills me with gratitude and pride.
From fermenting in my kitchen a decade ago to today, my vision has never wavered: to create the highest quality, efficacious products that make a difference in your everyday life. This journey has been one of heart and science, and we couldn’t have done it without you.
To our customers, community, and partners—thank you for trusting us to be part of your wellness routines. You are the heart of IMBIBE.
Professional Partners
Our network of professional partners grew this year, and we couldn’t be more grateful for their support.
To celebrate, we hosted events across Australia—in Melbourne, Tasmania, Sydney, and Brisbane—with our incredible partners, including Studio Mouvoir and Paloma Salon. These gatherings were a celebration of connection, collaboration, and the relationships that make it all possible.
MELBOURNE PARTNERS | STUDIO MOUVOIR x IMBIBE | BRISBANE PARTNERS
Our Community
We couldn’t wrap up 2024 without celebrating what truly matters most: you.
Every post, review, before-and-after, and message you’ve shared has been a constant reminder of why we do what we do. Your dedication, trust, and love for IMBIBE have been the driving force behind every product, every milestone, and every decision we make.
OUR LA COMMUNITY | OUR BYRON COMMUNITY
It fills me with so much gratitude to see our products becoming a meaningful part of your wellness routines.
Thank you for being the heart of IMBIBE. Here’s to another year of growing together.
Love,
Felicity, Founder & CEO
