This is your source of beauty, wellness and vitality, well beyond the constraints of what’s considered normal for product performance. We’re simply not interested in mediocre - there is enough of that out there.

We’re driven to bring you the most well researched, efficacious, and clinically proven products that do more with less.

A NOTE FROM OUR FOUNDER, FELICITY

I never started out to create a wellness brand. I set out to fix my hair, which was stubbornly stuck at shoulder length, despite trying all the tricks to get it to grow.

I set out to reduce the puffiness and redness of my face - to make it smoother, more radiant, less wrinkly - and overall brighter. I set out to give myself the energy and vitality needed to not only keep up with, but to thrive, amidst the busyness of modern life. I set out to achieve the kind of vitality you have where after a busy day there’s enough juice in the tank to shimmy into your favourite pair of Lululemons and hit the pilates studio.

After being diagnosed with an autoimmune condition that affected literally every part of my life, I decided to make a radical change. I researched until late in the night and in the early hours of the morning - it became my obsession.

What actionable steps could I take to turn my wellness around? The answers came in slowly - I needed to first fix my gut health, supplement with the right peptides and take a radical 360 degrees approach to wellness.

I had reached a point where it was harder to keep going the way things were. So, I began experimenting with creating my own multi-strain probiotic drinks and slowly but surely I uncovered a formula that worked - my symptoms quickly subsided.

Our science-lead product range has not only changed my face shape, given me hair that deserves its own pinterest board and taken away my chronic bloating and digestion issues, it has also done this for thousands of others.

IMBIBE’s range has been critical in turning around my health and life, however, it has not been easy. I was told ‘no’ or it wasn’t possible by a dozen manufacturing facilities. I was told that what I wanted to create - a 100% clean range with high levels of active ingredients, grounded in sustainable business practices couldn’t be done.

Then finally, I heard my first yes and IMBIBE as we know it was born.

10 years on, we are proud to be a globally-recognised source of clinically backed and scientifically formulated supplements, skincare and beauty tools.

A desire for meticulous formulation and transformative results continues to propel us forward, our team of leading microbiologists, chemists and nutritionists strive to create holistic wellness products that are 100% clean - no fillers, no artificial flavours, no nasties, just clinical-level actives that work.

The IMBIBE woman is intentional, she is strong, she is on the move and our promise is to support her for a fuller, healthier life.

Thank you for being part of our journey.

IMBIBE CEO & Founder

We call our approach Science Meets Beauty.

CLEAN. CLINICALLY PERFORMING. LUXURY. SUSTAINABALY MINDED.

More efficacy, more results, shorter time. Life is complicated, busy, intense, and in an increasingly saturated category, we exist as a gold standard, pioneering a way forward for product performance that doesn’t harm you, or the planet. Not satisfied with good enough, we push beyond the boundaries to bring you a range that’s tightly curated.

We prove that high-performance products don't have to harm you or the planet. We’re driven to redefine the everyday - not just for health - but for strength, energy and luminosity.