Two weeks in New York to mark a new chapter for IMBIBE. With our US warehouse officially open, our Australian-made formulas are now a lot closer to our American community.
A very full calendar, plenty happening behind the scenes and the warmest welcome we could have asked for.
Thirty-five hours in transit. We'd do it all again.
Longevity, 360°
Our first stop was a morning with The Silhouette Method, bringing together movement, beauty and the conversation around longevity.
Guests moved through The Silhouette Method's signature practice, with a focus on spinal health, strength and breath. Afterwards, we introduced a few of our favourite daily rituals, from Beauty Renewal for gut health and Miracle Collagen for skin to RECOVER REST for evening recovery.
The morning finished with a conversation between IMBIBE Founder Felicity and The Silhouette Method Founder Alexis, covering business, resilience, skin health and what it really takes to build something from the ground up.
Breakfast for Better Skin
The city that never sleeps, waking up to a collagen-rich breakfast.
Together with our friends at Bond Global, we brought together a room full of incredible women for a morning dedicated to skin, beauty and the science behind it all.
On the menu: Matcha and coffee topped with our whipped Miracle Collagen Cloud, collagen-rich breakfast dishes and Beauty Renewal refreshments. We wanted every part of the menu to reflect the way we approach beauty at IMBIBE, starting from within.
Between breakfast and conversation, Felicity shared her knowledge of skin health, collagen and the science behind our range, with plenty of questions and thoughtful conversations.
Good food, good company and a lot to talk about.
A Sign of the Times
Somewhere between meetings, we found ourselves standing in the middle of Times Square, looking up at IMBIBE.
Twelve years ago, Felicity was formulating in her kitchen in Byron Bay. Seeing the name in the middle of New York was something she had wanted to do for a long time, but always said she'd wait for the right moment.
With our US launch underway, the timing finally felt right.
Naturally, we stopped for some photos.
In Good Company
Between meetings, campaign shoots, and everything in between, meeting so many of you was easily the highlight.
Hearing your stories and how IMBIBE has become part of your daily lives will always mean the most to us.
New York, thank you for the warmest welcome. We'll be seeing you again soon.
