Contrary to popular belief, moisture is not the same as hydration. In beauty and skin speak - hydration = water and moisture = oil.
You hydrate from the inside-out, but when it comes to moisture, it’s outside-in.
Different from the skin on our face or body, our lips do not have oil or sweat glands (or hair follicles, so no break outs here), meaning that they need to actually have moisture added in order to stay soft and supple.
Delivering moisture rich oils like Vitamin E, Jojoba and Almond oil help to saturate lips in ingredients that nourish and revive, keeping dry, chapped lips at bay.
Combining these with thicker oils like castor oil and beeswax (like we’ve done in our Collagen Lips), also helps to actually seal in that moisture and create a barrier against the harsh outer world (we’d like one too).