6pm on 3 February. Rain poured down outside, harmonising with the soulful music.

Inside, the intimate space smelled of fresh roses, hydrangeas and lilies. Candles lit the room. Chatter, laughter and the clinking of crystal glasses filled the air. The flash of cameras illuminated the dark corners.

Our Vegan Collagen took over a year to formulate, but on 3 February we were finally able to celebrate the launch of our newest product. And what better way to celebrate than surrounded by inspiring, driven, creative women and hundreds of fresh florals.

The Vegan Collagen Launch was hosted by Emily Yates and held at the beautiful Flower Bar Co. in the little country town of Bangalow, NSW.

Sesión Tequila designed our cocktail menu. Espresso Martinis with Vegan Collagen and Mocha Tequila, and Conscious Cocktails made with Beauty Renewal and Blanco Tequila.

An Italian-inspired vegan feast was catered by Scarpetta Byron Bay, served in stunning Studio Medea sculptures and vessels.

IMBIBE Cotton Vanity bags were filled with goodies from St Tropez Tan, Saint Valentine Jewellery, Allpress Espresso, Eye Of Horus Cosmetics, and of course IMBIBE.

Vegan Collagen is truly unique, based on decades of scientific research and endless trial-and-error to ensure we formulated the perfect creamy, delicious vanilla powder that also contains all the building blocks for optimal protein and tissue repair and collagen elastin formation.

We are so excited it's finally here.